LETTERSPACE

"This sweet and sour 'T' references my Type Tasting experiments, exploring the perception of the sweet and sour taste of jellybeans, the results of which have now been published as a scientific study."

Sarah Hyndman is a graphic designer, writer and public speaker known for her interest in the psychology of type, whose area of expertise is multi-sensory typography. Sarah is the founder of the highly innovative Type Tasting studio; and her mission is to change the way we think and talk about typography through her writing, typography workshops and events.