"This sweet and sour 'T' references my Type Tasting experiments, exploring the perception of the sweet and sour taste of jellybeans, the results of which have now been published as a scientific study."

Sarah Hyndman is a graphic designer, writer and public speaker known for her interest in the psychology of type, whose area of expertise is multi-sensory typography. Sarah is the founder of the highly innovative Type Tasting studio; and her mission is to change the way we think and talk about typography through her writing, typography workshops and events.