• • •
Alphabet Thesaurus - A Treasury of Letter Design - Photo-Lettering Inc. Vol. 3
Edited by Edward Rondthaler
Designed by Edward Benguiat.
Van Nostrand Reinhold, 1971?
The Photo-Lettering library, a collection of film-based display type, was widely used by art directors and designers from 1936 until the rise of desktop publishing. Pioneering type house Photo-Lettering, Inc. (or PLINC, as it was affectionately known) utilized photo technology in the production of commercial typography and lettering, offering the largest library from a single foundry (before or since). Featuring type hand-drawn by the likes of Herb Lubalin, Milton Glaser and Seymour Chwast, New York City-based PLINC employed such influential designers as Ed Benguiat. Since going out of business in the late 1980s, graphic designers today best know Photo-Lettering from its highly collectable type specimens.
Hardcover, few spots on cover, internally clean and solid.
Offered for sale as is.
• • •
Alphabet Thesaurus - A Treasury of Letter Design - Photo-Lettering Inc. Vol. 3
Edited by Edward Rondthaler
Designed by Edward Benguiat.
Van Nostrand Reinhold, 1971?
The Photo-Lettering library, a collection of film-based display type, was widely used by art directors and designers from 1936 until the rise of desktop publishing. Pioneering type house Photo-Lettering, Inc. (or PLINC, as it was affectionately known) utilized photo technology in the production of commercial typography and lettering, offering the largest library from a single foundry (before or since). Featuring type hand-drawn by the likes of Herb Lubalin, Milton Glaser and Seymour Chwast, New York City-based PLINC employed such influential designers as Ed Benguiat. Since going out of business in the late 1980s, graphic designers today best know Photo-Lettering from its highly collectable type specimens.
Hardcover, few spots on cover, internally clean and solid.
Offered for sale as is.